A major share of the sales generated by Addtech companies come from selling on components and subsystems from global and market-leading suppliers. Relationships with suppliers are often longstanding and involve close collaboration on how the supplier’s products can be used in a variety of customer applications.
Many strong suppliers service the Nordic market via Addtech because of its cost-efficient marketing organisation and sales channel with knowledge of local markets and established relationships with customers. Addtech’s technical expertise and broad knowledge of applications contribute to developing new areas of application for suppliers’ products.
More than 70 percent of the Group’s purchases are made from suppliers outside the Nordics – Europe, the US and Asia. Many suppliers have worked with Addtech subsidiaries for decades, while others come and go. There is always a certain amount of supplier turnover, and Addtech is constantly on the hunt for new partners and agents that can complement or boost the existing business.
References
The examples below describe how our suppliers see their collaboration with Addtech and how we meet their need for an efficient marketing organisation.
Diagnostica Stago:
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Manuel Mayer, head of sales at Stago
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Diagnostica Stago (Stago) is a global market leader in haemostasis and thrombosis diagnostics, with a broad network of distributors and subsidiaries in over 110 countries. Stago was founded in 1945 in France and has expanded throughout the world, both via subsidiaries and through long-term partnerships with local distributors.
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Stago’s business concept is to give those who work in healthcare reliable, efficient and innovative diagnostic tools for haemostasis analyses, so that they are better able to prevent, understand, diagnose, treat and follow up coagulation-related illnesses.
“It’s more efficient to work with partners than to have your own subsidiaries”
The Scandinavia market is actually four different markets that each make different demands in terms of customer support, so it is more efficient to work with partners than with your own subsidiaries. This particularly applies when we have such great confidence in a partner as we do in Addtech’s subsidiary Triolab. In my view, it’s a win-win partnership, and having operations in all the Scandinavian countries, Triolab really is our ideal partner,” says Manuel Mayer, head of sales at Stago.